Given that a significant amount of time and staff resource can be dedicated to marketing, it makes sense that your chosen system allows you to monitor responses to your marketing efforts. Auria allows you to create mailshot codes and track these against sales and purchases for the purpose of analysing this important area of your business. Once the marketing campaigns have been created, much of the tracking is carried out transparently to the end-user.
Auria supports segmentation of your customer database, enabling you to target marketing activity to specific customer groups.
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Segment the customer database into classes, types, sales channels, purchase preferences, purchase frequency, marketing codes, order sources and profile codes.
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Auria provides dynamic analysis of marketing campaigns to quantify targeting success.
Mailing List selections dynamically linked to customer information in Auria database for consistent up-to-date listings.
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List selections dynamically linked to marketing codes for enhanced data base analysis
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Customer groups can be generated to remain static if required
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Auria’s in-built report writer provides the ability to produce letters, mailings, labels or any other printed material based on lists maintained in the Auria database.
