CRM is a buzzword that means many things to different people. Auria CRM allows you to view interactions with your customers in a single location and enables you to track, monitor and react efficiently. Remember, it is use of knowledge that gives true power, and Auria allows you to make use of your pool of knowledge in ways that traditional systems simply cannot manage.
You can enter any amount of free-text note information against the customer account. This allows the operators freedom to record additional useful information that cannot easily be categorised but is none-the-less important to your trading relationships.