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Specialist Women's Clothing E-tailer

Introduction
Our client is a successful UK specialist women's fashion mail-order company.  They identified the need to respond to their growing customer base by reconciling their sales channels and administrative software into one integrated solution. They wished to develop customer experience to be consistently excellent both on the telephone and online, therefore product information needed to be up-to-date and accurate throughout the system to provide ease of use for online customers and sales operators.

Our client was impressed with Auria's ability to manage both the website and the internal office administration within a single solution.  They were also attracted to Auria's flexibility to accommodate their own working practices whilst offering additional benefits to their existing system.

Implementation
Auria was successfully installed in July 2005.  The Website was re-developed as part of the complete system implementation. Working closely with our client ensured that all relevant business requirements were met within a manageable time-frame.

Website content is directly populated and managed by the Auria database, allowing the client the control that they demanded in their rapid-changing sales and marketing environment.

Results
Since using Auria, the company observed a substantial increase in order volumes without the need to recruit additional staff.  Customer service has been further enhanced with easy access to all relevant order and customer information and the more efficient stock management.  Sales operators can prioritise orders awaiting fulfilment and 'pre-assign' stock that is due for warehouse delivery all of which helps maintain rapid and efficient order service.

This successful fashion mail-order company finds that it can meet the current and future needs of its growing market cost-effectively; providing its customers with an exciting and efficient shopping experience.  Our client can look forward to future expansion with confidence.


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