Four years ago, our client identified the need to streamline their business processes and manage their growth (both traditional sales and e-commerce) effectively. The client was, and remains, one of the UK’s leading suppliers of resources for promoting emotional and social competence in young people.
Their product range consists of books, posters, games, stickers and other educational materials. In total their product line extends to around 3000 items and they have a customer base of approximately 30,000.
They recognised that introducing a system with greater capacity and flexibility was vital to their continued success and growth. It is fair to say that they had outgrown their initial systems, as is quite typical of many SMEs.
A complete solution was sought. Our client’s management recognised the importance of choosing a fully integrated solution that benefited from active support and development. They were also keen to build a long term relationship with a supplier that they could trust to deliver a solution that met their initial and future needs.
More recently, the requirement to streamline the management of an online presence was identified. This was a natural evolution of the initial Auria project.
Auria was successfully installed in August 2002. Initially a separate e-commerce system was maintained as at this time the client felt that there would be greater benefit in changing just the office systems (web sales only accounted for approximately 2% of business at this time). Due to the relatively low number of web orders they were all manually keyed.
We worked closely with the client during the changeover period, handling hardware and software installation as a complete packaged solution. To this day, we continue to provide active hardware and software support.
One year ago, the Auria e-commerce option was implemented, creating the UK’s largest online product range for resources promoting emotional and social competence in young people.
Each year, following the introduction of Auria, the business has grown on average 25%.
Historically, during busy periods, the client required additional sales and despatch staff. Following the introduction of Auria, staffing increases are only required in the despatch area; the sales team being able to effectively manage peaks in demand through Auria’s increased efficiency.